5 Lead Magnets That Actually Work

Lead magnets and your email list is crucial to the growth of your business. Do you know why people say the money is in the list? Here’s why: Once someone is on your email list you have the opportunity to sell to them. Aside from getting them into a Sales Funnel, you have a direct line to update them on your brand, to give them valuable information they can use, and of course, show them your products and offers.

Your list is very important and building it should be of utmost importance.

How do you build your list, and why in the hell would anyone give you their email?

We are going to go over some very creative opt-ins and lead magnets. Before we do that there are a few things you should know.

Rule #1 Offer your visitors something of value!

As you will see below there is a common theme with the optin offers. The offer a quick solution to a common problem your readers and potential customers have.

Rule #2 Know thy Visitor

Most of your visitors are early on their journey, they are novices and they need easy solutions.

Rue #3 Diversify

One of the biggest mistakes people make is having just one opt-in. To make it worse the default opt-in is to an anemic blog. Hahaha! You know it’s true and it’s the least effective way to grow a list.

Rule #4 Deliver. BIG TIME!

This is most likely the first “agreement” between you and your reader. If you deliver big on your promise you are on your way to building trust. People don’t buy from those that they don’t trust.

Ok so let’s get to it here are some of my favorite and most creative email opt-ins.

Webinar/Video Training

This is great for 2 reasons. First of all, it’s a great way to show off. Find a subject relating to your brand and talk about it. Secondly, it’s fairly simple to do. If you worried about setting up. Remember this doesn’t have to be a “live” webinar. You can simply record a screencast and post the video on your site.

Webinar Lead Magnet

If you have a service like house painting, you could do a video on 3 ways to determine if your exterior needs repainting. Or a video explaining how to spot hidden charges shady contractors try to stick you with.

The Quiz

This opt-in challenges your visitor to test their knowledge of a subject. Why this works is because as I mentioned before most of you readers are novices and they are eager to show that they are not novices.

Quiz email optin lead magnet

Pair the quiz with a checklist. Take our quiz to see if you know the 10 essential rules of Facebook Targeting.

Free Trial Opt-in

Would you like to have the emails of people you know are interested in your product or services? Offer a free trial. If you offer software a physical product or consulting, this is a great way to build your email list of red-hot leads!!

Free Services lead magnet email optin

Everyone needs a good mentor. Whether they know it or not. Offering free coaching allows you help your reader and get great information as to what your potential clients are struggling with. Solve their pain points and they will pay you for it.

The Free Analyzer

Hubspot has a brilliant opt-in with its Webgrader.

Analyzer lead magnet

The Web Grader checks your site speed, mobile adaptability, SEO and Security.


New business owners are like new cooks wanting to create a delicious meal. They know what they want but they don’t know all of the ingredients. A cheat sheet or toolkit is you think of your business as a delicious meal that you created When your first starting out at something it’s easy to assign your lack of success to not having the right tools.

Blueprint Email Optin

The fact is there are tools that a newbie just doesn’t know about. Having the right tools and knowing how to use them are many time two very different things. A quick list of tools for the trade is a great way to grow your list.

Lead Magnets should convert 3 to 5 opt-ins for every 100 visitors. Lead magnets are like lures, you should have a more than one in the water. It’s good to have multiple reasons for someone to join your list.

Action Steps! 

  1. Think like your visitors.
  2. What is one of their pain points?
  3. Create an easy solution to their pain point
  4. Create an opt-in

What opt-ins are working for you? Have we missed any? Let me know!