9 Big Mistakes Business Make Using Social Media

You know you need to get your brand on social media. We are not about to argue with you there. When used right, social media can be a great way to increase brand awareness, and of course increase traffic

Let’s make sure that you make some of the big mistakes many brands make.

1. No Visuals

Do you even know how efficient our brains are when processing images? 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Social posts with just text is just so 2009

2. Spreading Yourself Too Thin

One of the first things we see from our clients is to be everywhere! The fact is if you’re a bakery Linkedin is probably going to be a waste of time. No what your target market is and where they hangout and focus on those platforms first.

3. Not Responding to Comments

According to Sprout Social 89% of messages and comments are left unanswered. Exactly how do you expect someone to buy from you if you’re ignoring them?

89%

They also state that the maximum time people will wait on social is 4 hours, while the average brand response time on social media is 10 hours. Check messages daily and if possible check them twice daily.

4. Not Posting Enough on Twitter

I had to single out Twitter on this one. For the most part, 1 quality post per day on platforms like Facebook Instagram and Linkedin are going to be perfect!! However, Twitter and Pinterest are totally different!

According to Simply Measured they found that Tweeting in 15-minute increments had a huge improvement on traffic and engagement!

Website Visits
screenshot showing the difference of website visits between 15 minute and 30 minute tweeting intervals
After compiling the data from both weeks, I found that Tweeting in 15-minute increments increased traffic by 31% and engagement by 89%.

We have found similar results for our clients. It’s one of the first high impact moves we make for our clients.

5. Selling Too Much

We all want to sell on social media, the facts are the percentage of people buying products directly from social platforms are very low. According to Custora, only 1.5% of sales come from social media.

Screen Shot 2016-08-22 at 2.58.53 PM

Posting your products nonstop and spamming your followers is only going to make it worse.

So what should you be doing?

Use social media to build trust by posting helpful content from your site get them to your site and use lead magnets to collect an email and use email marketing which closes at nearly 19% to get those sales.

6. Selling Too little

On the opposite end of the spectrum is not selling enough. If your product is going to help your users, it’s your obligation to let people know about it, right? According to Emarketer the average order value on social media has Linkedin sitting at the top.

Average Order Value for Ecommerce Purchases Worldwide Influenced by Select Social Media Channels, 2015

Even though the percentages of people buying directly from social are low. It’s foolish not to take advantage of the broad reach at your fingertips to increase brand awareness and your broad direct buying.

7. Failing to Establish Metrics

In the end what you want are leads. Leads come from traffic. Traffic comes is heavily reliant on your reach. Those are the only 2 metrics you can really attribute to social media.

8. Relying Solely on Social Media

The fact is time are changing! According to Josh Coffy at Flight Media, “10 years ago if you had a website you were ahead of the game and just 5 years ago if you were active on social media you were crushing it! However, in today’s game, social media must be partnered with a strong content marketing campaign, as well as sales funnels and email marketing.”

Facebook ads or some sort of ppc should be implemented as well.

9. Expecting Quick Results

With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not.

Regardless, it’s important to remember that social media is a marathon and not a race. The fact is it may take between 6-12 months before you can reap all the benefits of your actions.