Writing for a World of Terminators How To Make Your Posts More Scannable

I have a lot to do and so do you. In fact the chances are that you’re about to start scanning this post for something that catches your eye.

Just like the terminator scanning his surroundings looking for important information, your readers are doing the same. Let me make this short and to the point. Your readers don’t want to read everything you write. To get readers attention you need to make your posts scannable

5 Tips to Make Your Posts More Scannable

Use headlines to break things up

Headlines are like bullet points that you can give brief summaries of the content below them. It also gives readers a break.

Use Bold type and even change color to retain attention.

Our brains always identify patterns and we notice when that pattern changes. Our eyes can’t help but follow.

Add Videos whenever Possible

Viewers spend 100% more time on pages with videos on them. Viewers are 85% more likely to purchase a product after watching a product video. 

Use Block Quotes

Facts do not cease to exist just because they are ignored -Aldous Huxley

And of course use bullet points

  • Use headlines to break things up

  • Use Bold type and even change color to retain attention.

  • Add Videos whenever Possible

  • Use Block Quotes and make them tweetable

  • Use bullet points

Usually I give action able steps here but basically just check your posts for the bullets points above.