A Simple Social Media Content Strategy You Can Actually Use.
Before I get into our social media content strategy, why is your business using social media??
Is it because someone told you to? Is it because you heard someone got rich selling products via social media?
Here’s the number one reason why you should be using social media!
92% of consumers believe recommendations from friends and family over all other forms of advertising.
In other words WORD OF MOUTH is still the best way to grow your business.
Social Media is the new Word of Mouth!
People buy from those they know, like, and trust.
If you know someone who is a mechanic, he will undoubtedly be the first person you call when your car breaks down. Even if you’ve never had him do work for you in the past. If you know him, and like him, and have found him to be trustworthy he will get your business before anyone else. So let’s use social media to get people to know, like and trust your business. If you do it right that coveted word of mouth will soon follow!
4 content categories to help build trust!
Internal content is content from your site that does not involve selling a product. This is part of the social media content strategy that most business owners don’t have time for but it is crucial! This is usually in the form of a blog post or infographic. We suggest you use internal content to educate your followers about your industry. If you’re selling cupcakes, you may want to explain some of the latest trends, or some of the processes you use that make you different than your competitors. If you’re on Instagram use pictures to show some of the faces behind the scenes. This helps people really get to know you, and your brand .
This is content from around the web that is related to your industry. If you sell women’s handbags a post about the latest trends in hair and makeup would definitely be very helpful to your followers. Here’s why external content is so powerful: First off this shows your followers that you are an authority on everything in not only your niche but also all the related niches as well. Secondly, this shows your followers that you’re not using your feed just to bombard them with your products. This part of our content strategy builds trust! We use Feedly to find blogs related to social media and marketing.
Love them or hate them they get shared and retweeted a lot!!! These can be specifically related to your business or just quotes that make you smile. You can use desktop apps like Canva and PicMonkey Also there is an awesome phone app called Word Swag We have 101 Inspirational Quotes that you can download and use right here!
You know what this is right? These are your products, giveaways, or even testimonials. This is one part of our content strategy that our clients love 🙂 It’s time to show them the goods!
There you have it daredevil! Now you have structure!
Generally we would suggest:
- 2 External Posts
- 1 Promo
- 1 Quote
- 1 Internal
You can repeat this schedule. Keep in mind that all strategies are fluid and you have to find out what your followers are reacting to. Each platform will require tweaking. My Instagram account for instance is 99% marketing tips and inspirational quotes. My Twitter feed is very a well rounded content strategy. Now you know the key components to getting your audience to know, like, and trust you. If you’ve found this post helpful share it!
- Organize your content strategy and include the 4 categories .
- Find your external content with Feedly
- Download our 101 Inspirational Quotes
- Schedule your content
- Analyze the results
How does your content strategy measure up?