6 Visual Content (Eye Candy) Ideas For Your Blog

In case you haven’t heard visual content is all the rage right now! There’s a good reason for it. Most of us are visual learners, so it makes sense that visual content aka eye candy should be incorporated into in blogging and social media. But here’s a couple of facts you probably didn’t know about how efficient our brains are when processing images?

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.

According to Brain Rules When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

Now that we can see the importance of visuals, let’s get into some ways to add visual content into your blog!!

Photos 

Everyone knows the importance of a great “feature Image” but if you have a blog that can benefit from more images use them! These images are from Healthful Pursuit, one of the major influencers in Keto Paleo niche. Reading about some of her delicious recipes is one thing but seeing them makes you want to run to the kitchen and start cooking!  

GIFS

Whether you pronounce it with a soft “G” or a hard”G” Gifs are awesome! They can put the perfect spin on something that words just can’t. Meetedgar a social scheduling app does a great job using a gif in this post explaining Facebook’s scary privacy policy:

“Facebook privacy is a tricky thing.

On the one hand, you want to make yourself as accessible as possible, so that new friends and followers can find you, and you can expand your network.

On the other hand, though, you don’t necessarily want to give up all your privacy – and as useful as features like facial recognition can be, they can also feel just a teensy bit creepy.

You can find 1000’s of memes on giphy.com You can embed them on your site super easy!

Memes

As master of Sales Jeffrey Gotmoer once said: “If you can get them to laugh you can get them to buy.” Say what you want but when done right memes are awesome! In fact, my Instagram is full of marketing memes.

As you can see here my friends at Flight Media used a classic meme to make a point and get a laugh.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

There are lots phone apps to make memes just search the app store. If you’re creating on your desktop you can use tools like Photoshop Canva and Pic Monkey

 

Videos

If you’re trying to explain something and screenshots just won’t be enough, try making a video. Embedded videos can be used as teaching tools or they can be used to visually emphasise a point.

If you think making a video is too hard, do what ActiveCampaign did. They used other peoples videos and embedded them on their blog post. The video is an explainer video from WooCommerce.


After using the video to show how WooCommerce works, ActiveCampaign linked to another page on their site explaining all the benefits of their integration!

Screenshots

If you’re trying to teach something on a post and creating a video is too high tech for you or you just hate the sound of your screenshots are the answer for you!

You can explain a lot with screenshots Just like MOZ did here:

You can mark up your screenshots through preview on Macs and the annotation tool on PCs


Embed Social Media Posts

Sometimes the best content is on social media. Sprout Social’s post highlighting brands who have found their target audience via social media embedded posts to show real post examples.

Embedding a post allows you to keep its clickable properties like hashtags and likes.

How to embed a social media post.

This is how to embed a post from Twitter, and Facebook and Instagram have a similar process.

 

 

That’s it folks! Now look back at this post and imagine no visuals! Awful right?! Don’t let your posts become text heavy. Visuals can really improve your reader’s experience.

Here are your action steps!

  1. Start thinking of your blog post as not just an informational experience but also a visual experience.
  2. Use at least one of the examples above