If you have kids between the ages 8-18, you already know that Instagram is where it at. Instagram is growing like crazy right now. I have been growing my sons twitter following religiously for the past few months.
He currently has over 8k followers and he was excited, but all he really wanted was Instagram followers. “No one at my school cares about twitter, everyone is on Instagram.” My 15 yr old daughter who was addicted to twitter just last year agreed that Instagram is where she spends most of her time.
According to globalwebindex, Instagram is growing faster than Facebook, Twitter and Pinterest combined.
Instagram showed the biggest rise in active users. ACTIVE USERS
My sons Instagram account has less than 500 hundred followers , yet look at the comments and likes.
That’s what you want right? Active users and not “I check it once a week users “.
As you may already know I have a policy known as be everywhere in one place, so if you are already spread thin creating content on Facebook or Youtube and you’re making progress don’t feel pressure to add Instagram to your to do list.
However, if you really want to reach the 16-25 year old demographic and your current platforms aren’t showing much engagement, consider ditching one of them for Instagram. For me one of my sites is kidsdrumminglessons.com, so guess who is all in on Instagram? This Daredevil that’s who!
Here’s 3 ways top brands are using Instagram.
User Generated Content
Since Instagram started a selfie machine with intimate photos from bathrooms and bedrooms, it’s no surprise that big brands are asking followers to take photos of themselves using their products. Companies like Vic Firth Drumsticks had their users take photos of themselves using their drumsticks and then Post that photo to their Instagram and @mention the user. Look at the engagement they get!
Behind the scenes
Behind the scenes
Everyone loves to look and see who’s behind the curtain. Businesses try very hard to build a polished brand and image, but when you give your fans access to the more candid side of your business they love it! Check out this great pic from Marvel Entertainment.
Ever heard of @dribble2much? Me neither!
Well, dribble2much has over 450,000 Instagram followers. He offers basketball training specifically related to dribbling the basketball. He uses instagram to promote upcoming basketball clinics and 1 on1 training.
How did he grow his following so large?
The brilliance of Dribble2much’s Call to Action cannot be overstated He posted videos of his players making their defenders falling down and not being able to guard them. In the caption he simply wrote “tag all your friends/teammates that you can do this to.” Since basketball is a breeding ground for trash talk that simple call to action exploded his following!
Are you getting as pumped up as I am?
For our kids drumming lessons site Instagram is perfect. We are going to start making 15 second videos of drum fills and beats with the call to action tag your friends who love drums. If you are looking another way to expand your social reach, Instagram might be just what you’re looking for. If you would like the lowdown on setting up your Instagram account click here!